information for boys of all ages
NEW YORK (AdAge.com) — With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own.
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Drama! Intrigue! Celebrity! What You Should Know About the Fall TV Season
NEW YORK (AdAge.com) — You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?
Excerpt from:
Check in Before You Check Out That Show
NEW YORK (AdAge.com) — Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.
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Red Bull Reviews U.S. Media Business
Posters have gone up in the New York City subway system advertising a hot line for those desperate souls seeking to lose their virginity.
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Movie Effort May Take Your Stunt-Promotion Virginity
If you need another reason–53 reasons, actually–to start taking mobile seriously, take a look at Burson-Marsteller's latest report on the state of mobile. It has a title, but I like to call it "be mobile or be dust."
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Report: Be Mobile or Be Dust
For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world's videos, after all, which includes plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn't.
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YouTube Launches Brand Protection Feature
NEW YORK (AdAge.com) — Growing broadband provider Clearwire is launching a pay-as-you-go 4G internet service, dubbed Rover, backed by an off-the-wall marketing push it hopes will help sign up younger subscribers who don't want lengthy contracts.
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Clearwire’s New ‘Rover’ Aims to Sign Up Youngsters
New York's MTA isn't the only beneficiary of HBO's media buying. The cable network has made it to Chicago and is using the CTA's bus kiosks, including one just outside our Windy City bureau, to promote its new gangland series "Boardwalk Empire."
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Hopefully Eliot Ness Won’t Trash This Bus Kiosk
NEW YORK (AdAge.com) — A Ford Fiesta won't crop up in CW's "Vampire Diaries" until early October, a veritable eternity in terms of TV-show viewing.
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Ford Drives on ‘Vampire Diaries’ With Social-Media Twist
NEW YORK (AdAge.com) — Radio and outdoor advertising are seeing renewed spending, helped along by improved measurement and interest from national advertisers, big focuses for both industries' comeback plans.
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Ad Spend on Outdoor and Radio Rises on National Advertising, New Metrics
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