information for boys of all ages
NEW YORK (AdAge.com) — You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?
Excerpt from:
Check in Before You Check Out That Show
NEW YORK (AdAge.com) — The Awl is expanding. The three-man enterprise will now include a fourth in its effort to launch a new website Wednesday called Splitsider, which will focus on comedy and entertainment news
Excerpt from:
The Awl Goes for Laughs With Spin-off Site Splitsider
NEW YORK (AdAge.com) — Blockbuster finally has a point of differentiation to advertise and strong creative to engage consumers, but it may not have the money to invest in marketing to pitch it.
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Now Playing at Blockbuster: Catch 22
NEW YORK (AdAge.com) — Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.
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Red Bull Reviews U.S. Media Business
Posters have gone up in the New York City subway system advertising a hot line for those desperate souls seeking to lose their virginity.
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Movie Effort May Take Your Stunt-Promotion Virginity
If you need another reason–53 reasons, actually–to start taking mobile seriously, take a look at Burson-Marsteller's latest report on the state of mobile. It has a title, but I like to call it "be mobile or be dust."
Here is the original post:
Report: Be Mobile or Be Dust
NEW YORK (AdAge.com) — Growing broadband provider Clearwire is launching a pay-as-you-go 4G internet service, dubbed Rover, backed by an off-the-wall marketing push it hopes will help sign up younger subscribers who don't want lengthy contracts.
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Clearwire’s New ‘Rover’ Aims to Sign Up Youngsters
New York's MTA isn't the only beneficiary of HBO's media buying. The cable network has made it to Chicago and is using the CTA's bus kiosks, including one just outside our Windy City bureau, to promote its new gangland series "Boardwalk Empire."
The rest is here:
Hopefully Eliot Ness Won’t Trash This Bus Kiosk
NEW YORK (AdAge.com) — A Ford Fiesta won't crop up in CW's "Vampire Diaries" until early October, a veritable eternity in terms of TV-show viewing.
More here:
Ford Drives on ‘Vampire Diaries’ With Social-Media Twist
NEW YORK (AdAge.com) — Radio and outdoor advertising are seeing renewed spending, helped along by improved measurement and interest from national advertisers, big focuses for both industries' comeback plans.
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Ad Spend on Outdoor and Radio Rises on National Advertising, New Metrics
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